China’s major cross-border e-commerce players put much focus on the Middle East and India markets, a report has shown.
Five of the top 10 best performing cross-border e-commerce apps in the first five months focus on the two regions, such as Club Factory, SHEIN, ROMWE, and JollyChic, according to a report from app data provider App Annie.
Smartphones are popular in Arab countries and local consumers have strong purchasing power. But the oil-rich countries lack textiles and other light sectors, offering cross-border e-commerce opportunities for products like apparel.
The Indian market enjoys a huge population and high potential for economic growth, thus attracting many e-commerce players to expand their presence.
Alibaba’s AliExpress tops the list, which mainly reviews the performances of third-party business-to-consumer e-commerce platforms targeting overseas consumers.
The report also showed that South American markets pose rising growth potential while developed markets in Europe and the United States remain attractive to Chinese e-commerce players.

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