E-commerce behemoth Amazon India and FICCI-CMSME (Confederation of Micro, Small and Medium Enterprises) held a workshop for textile and apparel exporters in Tirupur on February 7, 2018.
The workshop aimed to impart awareness to the participants, especially the MSMEs, on the opportunity presented by the global markets in the B2C segment and to provide them with an e-commerce gateway to tap it.
“Tirupur being a knitwear hub, we had mainly targeted this segment and the initiative was specific to B2C products. FICCI had structured the programme so as to create awareness across the entire value chain of e-commerce,” FICCI-CMSME Treasurer and FICCI Director Hemant Seth told Apparel Resources.
The workshop was attended by around 130 participants and the response was overwhelming, informed Seth, adding that even as Amazon is the sole partner as a platform, they had other associates as well to touch upon other segments which are part of the value chain like finance, cataloguing, etc.
Notably, the initiative is a part of Amazon’s recent collaboration with FICCI-CMSME whereby it will carry out varied training events and workshops pan India to educate exporters and manufacturers on B2C exports via e-commerce route and enable them to reach global consumers through via Amazon’s Global Selling Program.
About Amazon’s Global Selling Program, Abhijit Kamra, Head – Global Selling at Amazon India, apprised that it was launched in India in 2015 with an aim to help Indian businesses take their ‘Made in India’ products to millions of active customers across the globe through 10 global Amazon marketplaces.
A large number of apparel and other textile manufacturers in Tirupur have benefited from the programme and several of them have gone on to build brands on global marketplaces in product categories such as T-shirts, as per him.
Speaking on the workshop in Tirupur, Kamra underscored, “Considering that there are thousands of exporters in Tirupur, we see massive potential for these small and medium scale enterprises to scale up their export business through B2C e-commerce channel across knitwear product categories like T-shirts, dresses other consumer textile products.”
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